Exposure is a registered non-profit established in 2004 by the Whyte Museum of the Canadian Rockies to encourage the broader community to consciously examine, question, and appreciate the medium of photography.
Each February, Exposure provides a festival focus to exhibit a diversity of photographic imagery by involving as many entities within the community as possible. Anyone willing to create a meaningful photography-based program, exhibit, or event is welcome. To date, Exposure has united educators, independent artists, and public and private galleries, aided by the generous support of businesses, media partners, and government.
Exposure also programs lectures, panel discussions, and workshops to encourage more thoughtful image making by practicing photographers and to raise important questions about photography.
Exposure’s activity infuses vitality to the Alberta winter cultural scene, nurtures a sense of collectorship, and invites an expanding audience to experience the positive aesthetic and intellectual ways that serious photography can shape their lives.